Virgin Global Flyer
Our brief was to turn into reality Sir Richard Bransons vision of Virgin Atlantic Global Flyers Mission Control Centre. We needed to excite and engage the worlds media in order to generate maximum exposure working with a rolling itinerary that was wholly dependent on the weather. The Watermark team worked closely with NASA to transform Salinas K-State University Assembly Hall and create a fully operational Mission Control. A 7 day, rolling timescale itinerary was scheduled for 200 guests. With careful planning we were able to implement the itinerary within just 3 days whilst ensuring guests experienced Virgin touches throughout their stay. Including: 24/7 dining at Mission Control and at a specially created Virgin Clubhouse within the guests hotel. Nightly entertainment for guests including state receptions and sightseeing excursions. A landing celebration including a 10,000+ welcoming crowd.